Read more: http://www.create.ac.uk/blog/2014/06/26/new-research-examines-ip-status-of-user-generated-contributions-to-tv-production/
Programmes as platforms
This post proposes a new approach to understanding how interactivity changes traditional models of TV production. It can be summarised simply: programmes as platforms. A platform is a space into which consumers are invited, where their contributions are solicited and facilitated, and in which collaborative creations can be undertaken for the mutual benefit of the platform […]