Since launching this blog in the summer I’ve written 18 posts, had around 1000 pageviews, given three guest lectures, and supervised three final-year dissertations. Here are the top five posts so far: A typology for interactivity in TV What is B? Programmes as Platforms The strange case of Newbury and Maidenhead #DoctorWho and the Norwegian […]
The 99%
That’s the proportion who don’t engage, don’t interact. So the scholarship on interactivity (including mine) is all very well. But everything we make that’s interactive has to work for them too.
How to segment a TV audience
Forty years ago, Gary Alan Fine created the idea of frame analysis to describe tabletop gaming. Frame analysis looks at how engrossed a participant is in the game: 1. The primary frame of the real world, the reference point for all activities 2. The game context, with its rules and structures 3. The fictional world […]