A follow-up to my post on A/B testing being both an art and a science. Here’s another quote from boyd and Crawford: Big Data tempts some researchers to believe that they can see everything at a 30,000-foot view. It is the kind of data that encourages the practice of apophenia: seeing patterns where none actually […]
What is B?
As we enter the age of ‘Big Data’, we’re at risk of excluding ourselves from decision-making a little too hastily. danah boyd and Kate Crawford quote Chris Anderson, ex-Editor-in-Chief of Wired, speaking in praise of what he terms ‘The Petabyte Age’: This is a world where massive amounts of data and applied mathematics replace […]