One screen bad, two screens good?

Interactive applications are often evaluated by scholars according to just how interactive they are. Applications are positioned on a scale: it is seen to be better when there are more opportunities for the audience to interact, and better still when those interactions have more power to change the media product with which the interactions are occurring. […]

Programmes as platforms

This post proposes a new approach to understanding how interactivity changes traditional models of TV production. It can be summarised simply: programmes as platforms. A platform is a space into which consumers are invited, where their contributions are solicited and facilitated, and in which collaborative creations can be undertaken for the mutual benefit of the platform […]